Why Podcasting Matters to Marketing

Why Podcasting Matters to Marketing [Infographic]

You may not be aware, but podcasting has seen a big develop in over the past few years.

According to Edison Research, podcast listenership increase 23% between 2015 & 2016, while 21% of all Americans listen to podcasts on a basis. For comparison, 21% of Americans use Twitter – the same amount of people tweeting are listening to podcasts, yet I would hazard a guess that no where near as many businesses are using podcasts for marketing as they’re tweets.

To help underline the business case for podcasting, WebPage FX have put together this infographic which outlines some key begins around podcast use, advertising opportunities, and some key business podcasts worth tuning into.

If you have not considered the potential of podcasting, this graphic may get you thinking, and pondering the possibilities.

Facebook’s Expanding their Content Moderation Team in an Effort to Eliminate Criminal Content

Facebook’s mission to connect the world is a commendable one, one which should provide us with more perspective, more understanding of ourselves & other cultures, more chance to connect with like-minded people.

But there’re side-effects to that goal, in providing people with the means for universal connection, to broadcast themselves & their thoughts at any given moment. While for most, this is a valuable tool, for some, it is an avenue to spread hate, to share images of violence & crime, and to use the platform to exploit others in many ways.

The arrival of Facebook Live has only exacerbated this – in recent weeks, we have seen reports of people live-streaming their suicide, streaming murder in real-time. Even killing their family, all presented on camera, broadcast to the world.

Such content has existed in the dark recesses of the internet, but Facebook’s achieve, and the capacity of FB Live in particular, has brought it to the fore. FB CEO Mark Zuckerberg has expressed his horror at such events – as noted in a recent interview with BuzzFeed:

“Working on this issue seems personal for the FB CEO, who became upset discussing an incident on the platform. “A few weeks ago, a girl livestreamed killing herself,” he said. “It is hard to be running this company & feel like, okay, well, we did not do anything because no one reported it to us.”

But Facebook cannot police everything, and the delivery of real-time connection makes it impossible to stop wholesale. So what could Facebook do?

This week, Zuckerberg has showed that FB will take measures to address such activity, with an expansion of their content moderation team from 4,500 – 7,000 people over the next year.

This is in addition to their previously showed artificial intelligence measures which are being trained to detect concerning patterns & behaviors so as to get in early with preventative measures.

It is an important initiative for Facebook – as the platform continues to expand, so too do the chances for people to use it for such activity.

Back in 2013, a former FB moderation team leader shared some of her experiences of working with the people who have to sift through all the horrors that FB provides, including images of child pornography, domestic violence & various other unspeakable content that no one should ever have to see. But those people have to see it – for 8 hours a day they’re tasked with sorting through all of this & removing it from the site.

As noted by Joy Lynskey:

“It’s fair to say that some of the people who work around me do not fare so well. They end up suffering from the endless barrage of horror they witness.”

With FB looking to expand this team, there has to be some serious concerns about the well-being of these individuals. That is not to say there’re necessarily other options on the table, or a solution that would avoid such impacts, but it’s a concern to think about the content those 7,500 will be witness to. In this instance, the development of advanced machine learning cannot come fast enough.

That said, it is necessary, it is crucial that Facebook does all it can to eliminate such content and make FB a safe place.

Hopefully, the introduction of more moderators will help eliminate mis-use of FB Live in particular as usage of the selection increases.

 

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